Tuesday, April 13, 2010

Marketing Yourself

Over the past couple of weeks I’ve been busy in my personal life prepping my condo to sell. Some things my realtor and I have done to market my condo include:
1. De-cluttering and packing away anything that doesn’t need to be on display.
2. Sweeping up the leaves on my patio to highlight one of the condo’s best features.
3. Approving marketing flyers.
4. Uploading the details of the condo to an online listing service.
As I have marketed and branded my condo as a great place to live, I started thinking how can these strategies be transferred to marketing and branding one’s career? Some effective strategies might include:
1. Developing a 30-second elevator statement. In 30 seconds or less be able to tell someone who you are, what you do, your strengths, and your goals.
2. Highlighting your best work features. Know your strengths and ensure the people you work with know your strengths and what you enjoy working on.
3. Developing, or updating, your resume, cover letter, and career portfolio.
4. Networking at face-to-face events or through online social networking sites such as Facebook, LinkedIn, and Twitter.
Marketing yourself at work and in your career is one effective technique to stay engaged. Even if you’re not looking for a new job, marketing yourself can help you to move up in your own company or focus on projects best suited to your strengths.


Anonymous said...
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Anonymous said...

I love the advice on forming an elevator speech. We live such fast lives these days... The ability to distill and condense our key message down to the most important nuggets has become a valuable skill and could be seen as a differentiator for those seeking a career change.