Sustainability (n): the property of being sustainable
- Capable of being sustained.
- Capable of being continued with minimal long-term effect on the environment.
This word has so many layers to it in today's world. Many people wish to sustain their jobs, to sustain their family relationships, to sustain in ecological and economical ways that provide a better future for their children. It can be a tall order!
Fortunately there are increasing ways to address all of these in small or large ways. For example, there are websites that promote green jobs. http://www.goodworkcanada.ca/ and http://www.planetfriendly.net/goodworklinks.html (many great business resources on that site).
and even reliable websites about building a sustainable economy, for example:
http://www.sustainable-economy.org/ and http://www.davidsuzuki.org/Economy/
Of course, this is just one of the many aspect of sustainability. Considering an eco-friendly or proactive company might be an ultimate goal, but perhaps the other layers of sustainability, such as job and family sustainability come first, with an eye to the larger picture.